Detroit native LaShawn Gary is among a group of musicians selected to arrange commercial jingles for the Ford Fiesta debut this year in the United States. Mr. Gary contributes to the music strategy that marketers will use to help define the Fiesta brand. . . . → Read More: Ford Fiesta: Will the Music Make the Brand?
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Share What does it take to write a commercial jingle for a car that’s not on the road yet? Find out Monday when TaylorYou talks with an accomplished musician who is sharing his talents with the Ford . . . → Read More: Creating a Customer Experience |
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