July 2010
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Categories

Brand Management

Ford Fiesta: Will the Music Make the Brand?

Detroit native LaShawn Gary is among a group of musicians selected to arrange commercial jingles for the Ford Fiesta debut this year in the United States. Mr. Gary contributes to the music strategy that marketers will use to help define the Fiesta brand. . . . → Read More: Ford Fiesta: Will the Music Make the Brand?

Social Media Marketing

An Alternative to Working from Starbucks

When Sally O’Dowd got downsized from a Chicago advertising agency last year she started her own business. At first she was working from home but soon realized she needed to be around people to share ideas. Then a friend suggested she try OfficePort Chicago, a new concept in collaborative working. . . . → Read More: An Alternative to Working from Starbucks