Comments on: Ford Fiesta: Will the Music Make the Brand? http://tayloryou.com/blog/ford-fiesta-will-the-music-make-the-brand/#utm_source=feed&utm_medium=feed&utm_campaign=feed Keepin' it Real in Real Time Thu, 08 Dec 2011 23:19:18 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: CYTaylor http://tayloryou.com/blog/ford-fiesta-will-the-music-make-the-brand/comment-page-/#comment-167 CYTaylor Thu, 15 Apr 2010 03:35:09 +0000 http://tayloryou.com/blog/?p=400#comment-167 I don't have all the answers but I can tell you that I sometimes have writer's block too. I just decide to do it & eventually the topic takes shape. I don’t have all the answers but I can tell you that I sometimes have writer’s block too. I just decide to do it & eventually the topic takes shape.

]]> By: CYTaylor http://tayloryou.com/blog/ford-fiesta-will-the-music-make-the-brand/comment-page-1/#comment-156 CYTaylor Mon, 12 Apr 2010 01:29:00 +0000 http://tayloryou.com/blog/?p=400#comment-156 Thanks for visiting. Glad you enjoyed it. Thanks for visiting. Glad you enjoyed it.

]]> By: Dustin Hinote http://tayloryou.com/blog/ford-fiesta-will-the-music-make-the-brand/comment-page-1/#comment-151 Dustin Hinote Sat, 10 Apr 2010 00:02:36 +0000 http://tayloryou.com/blog/?p=400#comment-151 I've been looking for this exact information on this topic for a while.  Bookmarked and recommended! I’ve been looking for this exact information on this topic for a while.  Bookmarked and recommended!

]]> By: Cami Bievenue http://tayloryou.com/blog/ford-fiesta-will-the-music-make-the-brand/comment-page-1/#comment-147 Cami Bievenue Sun, 04 Apr 2010 05:43:32 +0000 http://tayloryou.com/blog/?p=400#comment-147 Hey there, I’m a long-time reader and also was too shy to submit a comment. Hey there, I’m a long-time reader and also was too shy to submit a comment.

]]> By: Ulysses http://tayloryou.com/blog/ford-fiesta-will-the-music-make-the-brand/comment-page-1/#comment-138 Ulysses Fri, 22 Jan 2010 17:27:26 +0000 http://tayloryou.com/blog/?p=400#comment-138 No problemo - I enjoyed your work, and as a result peeped out the product - keep at it...The Heavenly Father has opened a door effectual for your talent/gift to supplement your musical endeavors with focus and direction - ENJOY THE RIDE and continue to be inspired (In Spirit) with the multi-colored palette that we musicians come to know as our 'inner-ear'...that's where ALL messaging begins! Peace & Blessings! No problemo – I enjoyed your work, and as a result peeped out the product – keep at it…The Heavenly Father has opened a door effectual for your talent/gift to supplement your musical endeavors with focus and direction – ENJOY THE RIDE and continue to be inspired (In Spirit) with the multi-colored palette that we musicians come to know as our ‘inner-ear’…that’s where ALL messaging begins! Peace & Blessings!

]]> By: L Gary http://tayloryou.com/blog/ford-fiesta-will-the-music-make-the-brand/comment-page-1/#comment-136 L Gary Fri, 22 Jan 2010 12:49:26 +0000 http://tayloryou.com/blog/?p=400#comment-136 Hey Ulysses, Thanks for all of the wonderful and positive feedback. You know, as musicians and composers we write and improvise to express our emotions in music from inspiration, experimentation and mood. Often times we're unable to reproduce the vibe of those moments because they're extemporaneous musical moments. Yes there are certain sounds and tonal colors that people feel and it's great to know there's someone out there that can feel the direction and melody of my musical quest. I really appreciate your comments from one musician to another. Hey Ulysses,
Thanks for all of the wonderful and positive feedback. You know, as musicians and composers we write and improvise to express our emotions in music from inspiration, experimentation and mood. Often times we’re unable to reproduce the vibe of those moments because they’re extemporaneous musical moments. Yes there are certain sounds and tonal colors that people feel and it’s great to know there’s someone out there that can feel the direction and melody of my musical quest. I really appreciate your comments from one musician to another.

]]> By: Ulysses http://tayloryou.com/blog/ford-fiesta-will-the-music-make-the-brand/comment-page-1/#comment-135 Ulysses Wed, 20 Jan 2010 21:25:52 +0000 http://tayloryou.com/blog/?p=400#comment-135 "Impeccable taste?" LOL...! Hardly!! Mayhaps "eclectic" or "discriminating" is more like it. There's certain sounds and tonal colors that I tend to bend towards...and this particular ad-clip touched on those chords (no pun intended, honest!) Thanks for having this forum/medium available so that 'creative folk' alike can have input or be expressive...! U “Impeccable taste?” LOL…! Hardly!! Mayhaps “eclectic” or “discriminating” is more like it. There’s certain sounds and tonal colors that I tend to bend towards…and this particular ad-clip touched on those chords (no pun intended, honest!) Thanks for having this forum/medium available so that ‘creative folk’ alike can have input or be expressive…!

U

]]> By: CYTaylor http://tayloryou.com/blog/ford-fiesta-will-the-music-make-the-brand/comment-page-1/#comment-134 CYTaylor Wed, 20 Jan 2010 03:14:18 +0000 http://tayloryou.com/blog/?p=400#comment-134 @Ulysses: Wow! I am guessing (and I know I'm right) that you are a musician with impeccable taste! :-) Seriously though, your observations are much appreciated. I'm sure that most musicians can sense the tremendous opportunity this project presents in trying to make sure the musical arrangement is closely aligned with the brand. Nice tip on the desire to hear more of the music/lyrics of the second clip. That was my favorite too. @Ulysses: Wow! I am guessing (and I know I’m right) that you are a musician with impeccable taste! :-) Seriously though, your observations are much appreciated. I’m sure that most musicians can sense the tremendous opportunity this project presents in trying to make sure the musical arrangement is closely aligned with the brand. Nice tip on the desire to hear more of the music/lyrics of the second clip. That was my favorite too.

]]> By: Ulysses http://tayloryou.com/blog/ford-fiesta-will-the-music-make-the-brand/comment-page-1/#comment-133 Ulysses Wed, 20 Jan 2010 01:15:45 +0000 http://tayloryou.com/blog/?p=400#comment-133 Hmmm. The cornerstones of effective marketing are: product relevance and resonation (IMHO). As a musician the music score definitely caught MY attention (yup it was the hook that got me...!) I heard the mellowed vocal delivery of the 2nd clip and ACTUALLY wanted to hear the lyrics because of the smoothness in lyrical transition and articulation ABOUT the product without it sounding 'corny' or too 'commercialized'....the tonal mixture (production) came off nicely. Now ALL that being said from a musician's point of view. As a consumer, I'd have to admit that I was IMPRESSED that the Ford company would invest $$$ to tickle-tantilize MY EAR (and socio-musical sensibilities) with a melody that would naturally draw on my attention. Impressed. Not only was I 'impressed' with the subliminal notion of having content fashioned specifically for MY suitabilities, I was intrigued to examine all the OTHER products that FORD had to offer (honest). In short what happened was this: the clips made a connection with me (the music garnered my attention, to PAY attention to the commercial content) and the video content provided nice 'eye-candy' for me as well. Now, I personally like my vehicles BLACK and SHINY...but I was taken by the design of the product (which for a small vehicle isn't so obvious with a black paint-job....larger vehicles 'wear' black better...IMHO! ) At any rate, the clips were TASTEFULLY affected and NOT over the top. The message was subtle, invitingly subtle because of the tonal arrangement and choice of affect. Ford apparently has the foresight and resources to leverage it's market appeal by simply taking time to understand what 'appeals' to their target audience. A company that invests WISELY in the machinations of 'market/consumer appeal' , will avail MUCH in their profit margins..! Nice article (enjoyed the music/lyrics of that 2nd clip - polished and smoove!) Hmmm. The cornerstones of effective marketing are: product relevance and resonation (IMHO). As a musician the music score definitely caught MY attention (yup it was the hook that got me…!) I heard the mellowed vocal delivery of the 2nd clip and ACTUALLY wanted to hear the lyrics because of the smoothness in lyrical transition and articulation ABOUT the product without it sounding ‘corny’ or too ‘commercialized’….the tonal mixture (production) came off nicely. Now ALL that being said from a musician’s point of view. As a consumer, I’d have to admit that I was IMPRESSED that the Ford company would invest $$$ to tickle-tantilize MY EAR (and socio-musical sensibilities) with a melody that would naturally draw on my attention. Impressed. Not only was I ‘impressed’ with the subliminal notion of having content fashioned specifically for MY suitabilities, I was intrigued to examine all the OTHER products that FORD had to offer (honest). In short what happened was this: the clips made a connection with me (the music garnered my attention, to PAY attention to the commercial content) and the video content provided nice ‘eye-candy’ for me as well. Now, I personally like my vehicles BLACK and SHINY…but I was taken by the design of the product (which for a small vehicle isn’t so obvious with a black paint-job….larger vehicles ‘wear’ black better…IMHO! ) At any rate, the clips were TASTEFULLY affected and NOT over the top. The message was subtle, invitingly subtle because of the tonal arrangement and choice of affect. Ford apparently has the foresight and resources to leverage it’s market appeal by simply taking time to understand what ‘appeals’ to their target audience. A company that invests WISELY in the machinations of ‘market/consumer appeal’ , will avail MUCH in their profit margins..! Nice article (enjoyed the music/lyrics of that 2nd clip – polished and smoove!)

]]> By: CYTaylor http://tayloryou.com/blog/ford-fiesta-will-the-music-make-the-brand/comment-page-1/#comment-132 CYTaylor Tue, 19 Jan 2010 23:45:49 +0000 http://tayloryou.com/blog/?p=400#comment-132 @HRMargo: thanks for visiting. Pass it along to your network. @HRMargo: thanks for visiting. Pass it along to your network.

]]>