TaylorYou » Social Media Marketing

Dinosaurs Do Dance on the Social Networking Stage

CYTaylor — Tue, 02 Mar 2010 18:25:26 +0000

Middle-age professionals are learning to how to use social media to expand their online presence? It's not easy but blogger Cathy Y. Taylor talks about two 'dinosaurs' in her professional network who have yet to embrace social media. . . . → Read More: Dinosaurs Do Dance on the Social Networking Stage

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LinkedIn Success Stories

CYTaylor — Fri, 08 Jan 2010 23:13:20 +0000

In this current job market, candidates are looking for ways to get noticed. Blogger Cathy Y. Taylor talks with a Chicago-area business development director about how she used her connections on LinkedIn to find work. It's a LinkedIn success story. . . . → Read More: LinkedIn Success Stories

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LinkedIn Maintains its Place in Social Networking

CYTaylor — Tue, 05 Jan 2010 03:17:04 +0000

LinkedIn has been in the online professional networking space for years but is attempting to maintain its position with increased functionality and features. Is there a need for LinkedIn to compete with Facebook? . . . → Read More: LinkedIn Maintains its Place in Social Networking

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A Culture Change as a Survival Mechanism

CYTaylor — Tue, 01 Dec 2009 05:51:38 +0000

What can other legacy organizations learn from General Motors about employee engagement, customer engagement, transformation and leadership? A Hierarchical culture is not conducive to fostering change much less engaging workers and driving behaviors that contribute to business success. Sometimes a simple change in stuffy dress codes can impact a culture change. . . . → Read More: A Culture Change as a Survival Mechanism

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Surviving as a Free Agent

CYTaylor — Thu, 12 Nov 2009 16:09:11 +0000

Twenty-five percent of Americans have declared themselves 'free agents' as a result of the downturn in the economy. What does it mean to be a free agent now that economic recovery is underway but jobs aren't part of the equation. Get advice on what you can do to stay in the game and survive the free agency market. . . . → Read More: Surviving as a Free Agent

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An Alternative to Working from Starbucks

CYTaylor — Sat, 17 Oct 2009 06:59:27 +0000

When Sally O'Dowd got downsized from a Chicago advertising agency last year she started her own business. At first she was working from home but soon realized she needed to be around people to share ideas. Then a friend suggested she try OfficePort Chicago, a new concept in collaborative working. . . . → Read More: An Alternative to Working from Starbucks

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Twitter: A Fad or a Boost to Business Connections

CYTaylor — Mon, 12 Oct 2009 02:05:12 +0000

It's hard to deny the social and business applications of Twitter. It was evident at TweetCamp Chicago as I chatted face-to-face with people I have tweeted with for the past several months. No doubt Twitter has gone from a misunderstood social networking tool by some to a powerful tool to engage customers, employees and build solid business contacts. . . . → Read More: Twitter: A Fad or a Boost to Business Connections

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Social Media Maximizes a Marketing Strategy

CYTaylor — Sat, 10 Oct 2009 23:51:19 +0000

There appear to be some die-hard traditionalists who do not believe social media has a place in marketing products and services. That was the finding from a recent survey conducted by Emailvision, a global email marketing service, which surveyed over 100 companies at a recent Online Marketing Show. The majority of companies said they prefer SEO and email as . . . → Read More: Social Media Maximizes a Marketing Strategy

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You Are Not Too Old for Social Media

CYTaylor — Fri, 09 Oct 2009 22:20:31 +0000

I became a student of generational differences about five years ago while working for a Chicago advertising agency. I partnered up with a director of research who worked in Louisville and asked her to come to Chicago to conduct a workshop on the subject for prospective clients as part of a new business outreach.

Since that time, I . . . → Read More: You Are Not Too Old for Social Media

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Is There Value in Social Networking?

CYTaylor — Fri, 09 Oct 2009 09:00:54 +0000

Despite what the critics and cynics say, social networking is changing the way consumers interact with products and services. And the smart marketers are finding ways to integrate social media into their overall marketing and communications strategy. . . . → Read More: Is There Value in Social Networking?

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