TaylorYou » Engagement

Sometimes You Have to Encourage Yourself

CYTaylor — Wed, 13 Oct 2010 06:44:30 +0000

Unemployment is lasting way to long for many Americans but in spite of the negativity, sometimes you have to encourage yourself. . . . → Read More: Sometimes You Have to Encourage Yourself

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Leadership Change Begins on the Inside

CYTaylor — Sat, 17 Apr 2010 20:43:36 +0000

It appears the economic recovery will not be as anemic as experts originally predicted. From all indications, consumers are beginning to wander back to shopping malls and restaurants to spend money. Earnings reports from major companies are showing signs of improvement and the stock market soared past the 10,000 mark for the first time since . . . → Read More: Leadership Change Begins on the Inside

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Ford Fiesta: Will the Music Make the Brand?

CYTaylor — Tue, 19 Jan 2010 04:39:51 +0000

Detroit native LaShawn Gary is among a group of musicians selected to arrange commercial jingles for the Ford Fiesta debut this year in the United States. Mr. Gary contributes to the music strategy that marketers will use to help define the Fiesta brand. . . . → Read More: Ford Fiesta: Will the Music Make the Brand?

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The Upside of Cultural Change

CYTaylor — Tue, 15 Dec 2009 23:22:41 +0000

The economy recovery is causing companies to pause and review barriers that stifle employee engagment. Removing bureacracy to open up lines of communication is a cultural change that many company leaders will have to tackle to survive in the new economy. What the marketing and advertising messages used to say about a company may no longer match the realities creating an upside for cultural change. . . . → Read More: The Upside of Cultural Change

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Customer Experiences that Foster Customer Engagement

CYTaylor — Tue, 08 Dec 2009 03:01:22 +0000

Good customer serivce can foster customer engagement and lead to a profitable return for companies no matter what industry. A contrast of experience between a technology provider and a restaurant resulted in a mixed experience and highlights the need for better training in customer service to win repeat business. . . . → Read More: Customer Experiences that Foster Customer Engagement

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A Culture Change as a Survival Mechanism

CYTaylor — Tue, 01 Dec 2009 05:51:38 +0000

What can other legacy organizations learn from General Motors about employee engagement, customer engagement, transformation and leadership? A Hierarchical culture is not conducive to fostering change much less engaging workers and driving behaviors that contribute to business success. Sometimes a simple change in stuffy dress codes can impact a culture change. . . . → Read More: A Culture Change as a Survival Mechanism

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Old School vs. New School: It’s a Matter of Being Relevant

CYTaylor — Wed, 18 Nov 2009 22:50:18 +0000

The new economy begs the question: Are employers trying to become relevant to today’s worker or are they still using old school approaches? If they’re deploying the old school method to find quality workers, they risk results that are much like those we have experienced in this current recession.

Oops, my bad. The Feds declared . . . → Read More: Old School vs. New School: It’s a Matter of Being Relevant

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