Detroit native LaShawn Gary is among a group of musicians selected to arrange commercial jingles for the Ford Fiesta debut this year in the United States. Mr. Gary contributes to the music strategy that marketers will use to help define the Fiesta brand.
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The economy recovery is causing companies to pause and review barriers that stifle employee engagment. Removing bureacracy to open up lines of communication is a cultural change that many company leaders will have to tackle to survive in the new economy. What the marketing and advertising messages used to say about a company may no longer match the realities creating an upside for cultural change. |
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