Engagement

Leadership Change Begins on the Inside

By CYTaylor, on April 18th, 2010%

It appears the economic recovery will not be as anemic as experts originally predicted. From all indications, consumers are beginning to wander back to shopping malls and restaurants to spend money. Earnings reports from major companies are showing signs of improvement and the stock market soared past the 10,000 mark for the first time since 2008.

While . . . → Read More: Leadership Change Begins on the Inside

Brand Management

Ford Fiesta: Will the Music Make the Brand?

By CYTaylor, on January 19th, 2010%

Detroit native LaShawn Gary is among a group of musicians selected to arrange commercial jingles for the Ford Fiesta debut this year in the United States. Mr. Gary contributes to the music strategy that marketers will use to help define the Fiesta brand. . . . → Read More: Ford Fiesta: Will the Music Make the Brand?

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Leadership Change Begins on the Inside

Ford Fiesta: Will the Music Make the Brand?

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