CYTaylor writes the TaylorYou Blog
Cathy Y. Taylor is a former broadcast journalist having worked extensively a news director for Real Radio 104.1 FM, a Clear Channel station located in Orlando, FL. Cathy worked as a radio talkshow host and served as executive producer of the television ministry for St. Mark African Methodist Episcopal Church in Orlando.
Cathy transitioned from broadcast to online media in 1997 to join the Tribune Company and work exclusively on BlackVoices.com as a recruitment advertising executive. She was an integral part of the team that defined recruitment advertising as a viable revenue stream which led to a $5 mil investment in the internet start-up.
After BlackVoices.com was acquired by AOL in 2003, Cathy joined JWT Advertising in Chicago and worked as business development director. While there Cathy was responsible for leading all new business activity for the Midwest where she brought in new accounts like Abbott Laboratories, Limited Brands, Fifth Third Bank, CDW, WMS Gaming, Elkhart General Healthcare, and others.
Cathy left JWT in 2008 and joined the American College of Healthcare Executives as manager, communicatons and marketing. While there, Cathy worked closely with the VP of communications and marketing on strategies to market various programs, products and services for the non-profit organization. She was also a key player in introducing social media marketing to the organization.
Cathy is now pursuring an entrepreneurial role working with independent business owners to help develop social media strategies. She also is managing director for Vocii, a new start-up consulting practice that focuses on the voice of the company culture by interacting with and observing employees, managers and leadership. She is actively involved in helping companies align employee engagement with business strategies.
Follow Cathy on Twitter @CYTaylor