A Non-Hockey Fan Recalls the Miracle on Ice

Yep, I remember being glued to the television watching the U.S. Men’s Hockey Team defeat the Soviet Union in the Winter Olympics. Back then I was not — and I am still not — a hockey fan, yet I was drawn to the match. It’s funny cause I could barely keep up with watching the hockey puck on the granular television we had back then.

However, I do remember sitting in my marketing class the next day talking about it with a fellow student. We both got reprimanded by the professor for disrupting class. Everyone sitting around us got engaged in our conversation and we all thought, ‘What’s his problem? Didn’t he realize that hockey match was far more interesting than whatever it was he thought was important at the time?’

Thinking about it I laugh because I was fond of that marketing professor. He was pretty cool. I owe him a debt of gratitude for introducing me to a radio career that was most rewarding.

Wonder where he is now?

TaylorYou is written and managed by Cathy Y. Taylor, managing director for Vocii, LLC a brand consultancy that focuses on filling the gap between human resources, marketing and communications to align employee behaviors with company strategies. The Vocii mission is to help companies engage employees and customers in conversations that help to build long-term trust in the organizational brand.